Me Threads

Casual wear clothing label.

ABOUT THE PROJECT

To create a brand that was simple, stylish and focused on the individual’s uniqueness. The use of a stylised thumbprint was explored as it suggests originality and identity. By creating a stylised thumbprint, this enabled the logo to be used at a small size.

The brief also specified that the brand must be capable of being embroidered at the size of a thumb print, in a single colour but still remain recognisable.