Minya Earth Skincare

Boutique crafted skincare products for all skin types and using only natural ingredients.

ABOUT THE PROJECT

The brief was to refresh a busy logo with a simpler solution and create a brand that would become synonymous with a range of skincare products that feed your skin, without the use of any chemical formulations added in any form.

The dandelion seed head was part of the original logo but a more stylised version was created in order for the brand to have a stronger presence on labelling and packaging.

The colour palette chosen was to instil a sense of grounding with the earth as well as drawn from nature with the supporting second colour. Although the colours would appeal to a predominately female-driven market, the palette had to also appeal to the male sector.